About Us

Little Violet Threads was created by us, husband and wife Tammy and Jase, inspired by the most special chapter of our lives becoming parents to our miracle daughter, Violet.

After a long and deeply personal journey to parenthood, Violet arrived and changed everything. Like so many parents, we suddenly saw the world differently slower, softer, and filled with so much love. Somewhere between contact naps, midnight feeds, and quiet moments watching her sleep, Little Violet Threads was born.

We are completely obsessed with cute outfits, soft fabrics, and all things pink and once Violet arrived, that love turned into a creative outlet we couldn’t ignore. Those late nights when Violet is finally sleeping. That’s when the magic happens. Designing, dreaming, tweaking colour palettes, and creating the cutest little fits for babies everywhere all powered by coffee and a whole lot of love.

Every piece we design is thoughtfully created with comfort, quality, and timeless style in mind. We believe babywear should feel as good as it looks gentle on delicate skin, practical for everyday wear, and special enough to capture the little moments you’ll treasure forever.

As a small, Australian family-owned brand, we release our collections in limited drops so we can focus on quality over quantity. Each piece is designed intentionally the kind you reach for again and again, whether it’s a cozy day at home or a special outing.

Little Violet Threads is more than just clothing it’s a love letter to childhood, creativity, and dressing babies in the sweetest outfits imaginable (with a healthy side of pink, always).

Thank you for supporting our small business and being part of our journey ♡

With love, Tammy & Jase and Violet.